Adishwar Auto Ride India to localize Keeway SR 250 and SR 125

Adishwar Auto Ride India Pvt. Ltd (AARI), an established manufacturer in the Indian Superbike Industry, has introduced two Neo-Retro motorcycles to serve the entry-level premium segment. These are the Uber Cool SR 250 and the Unpretentious SR 125 from the Hungarian marque KEEWAY, which has presence in over 98 countries. The Keeway SR 250 is already on sale, with deliveries starting from June 17th. AARI plans to localise the two Neo-Retro rides by the end of 2023, following the incredible response received for the SR 250 and SR 125. AARI has announced a lucky draw for the first five hundred deliveries of the Keeway SR 250, wherein five lucky customers will receive 100% cashback on the ex-showroom price. The company is also set to introduce the 'My SR My Way' platform, allowing customers to showcase their unique personalities through their SR models, making the SR model range unique to their riders. The platform will be available on all new purchases from September 2023 onwards.

The Keeway SR 250 and SR 125 will be readily available at dealerships in three existing standard colors - Glossy White, Glossy Red, and Glossy Black. Colour customisation through the new platform will be made by AARI on an order basis. Adishwar Auto Ride India is also looking to introduce a specially curated Annual Maintenance Contract (AMC) for the SR 250 and SR 125 by September 2023. This initiative aims to ensure that customers continue to enjoy the best of services, ensuring quality is kept in check and proper care is taken throughout the process. Customers will also get discounts on spares, accessories, labor charges, engine oil, and price protection from labour rate revisions.

To cater to diverse riding conditions in India, Keeway has offered 160mm ground clearance and adjustable rear suspension, similar to the SR 250. Fuel tank capacity is 14.5 litres and passive safety features include Hazard lights and an engine cut off side stand. AARI, with an established network of 55 outlets across India, is actively looking for new Dealer Partners to extend its reach and have a stronger Sales & Service setup to serve its growing customer base. The SR 250 is available at an introductory price of just Rs. 1.49 Lakhs (ex-showroom, Delhi) and can be booked for only Rs. 2,000, while the SR 125 is priced at Rs. 1.19 Lakhs and can be booked for Rs. 1,000.