Sugar Cosmetics opens 100 th Brand Outlet

SUGAR Cosmetics an omnichannel beauty company and a cult favorite amongst Gen Z and Millennial consumers opened doors to their 100th brand-owned store at VR Chennai Anna Nagar.

According to official communication from the company, the store will house a plethora of makeup and beauty products in a specially-curated brick-and-mortar experience. It will also showcase dedicated sections for their diverse range of foundations, concealers, eyeshadow, lipsticks, highlighters, bronzers, and much more. Additionally, the store has dedicated makeover stations.

Co-founder and CEO - Vineeta Singh inaugurated the store. He said, "At SUGAR Cosmetics, we have ensured to stay put and focus on our core pillars – distribution, product, content, and community."