LG Electronics, India’s leading consumer durables brand, hosted the grand finale of the "All India K-Pop Contest 2023" at the Thyagaraj Sports Complex in New Delhi in association with the Korean Cultural Centre. This spectacular event brought together over 4,000 enthusiastic individuals who share a profound love for K-pop and Korean culture.
Hong Ju Jeon, MD-LG India, said “We are grateful to the youth & Gen Z for making the All-India K-POP Contest 2023 (Presented by LG) a grand success. Through our recent global campaign of Life's Good, we are encouraging customers to have a positive outlook on life & music certainly plays a significant role in uplifting human spirit. The K-POP contest not only gave us an avenue to appreciate some of the rising K-POP stars in the country but also helped in strengthening relations between Korea and India.