Amazon Pay’s #AbHarDinHuaAasan campaign showcases ease of digital payments for merchants

Amazon Pay has unveiled the second leg of its digital campaign #AbHarDinHuaAasan to celebrate the way digital payments simplify lives of millions of merchants across the country.

According to a press release from the company, over 50 Lakh merchants have now signed up for the Amazon Pay for Business app since its launch.

The campaign film portrays day-to-day instances where merchant sexperience the convenience of Amazon Payand underscores the simplicity of using payment tools to enable customers to pay anyone, anywhere, effortlessly, and get instant rewards. 

Vikas Bansal,Whole TimeDirector - Amazon Pay India said, “Our continued focus is to empower SMBs and micro-merchants enhance their digital payment experience across multiple customer touchpoints. #AbHarDinHuaAasan is our endeavor to raise awareness and further strengthens the need of adoption of digital payments.”