Amazon unveils a new campaign for its digital payments

Amazon’s new campaign for its brand Amazon Pay - ‘Bill Payments Ka Smarter Way’ (TVC 1 and TVC 2) features the versatile Bollywood star Ayushmann Khurrana. The campaign highlights the idea of how customers can enjoy a smarter, new-age way of managing all their bills at one place - with timely reminders for their bills that helps avoid late fines and penalties. Customers also enjoy a convenient and super-fast 1-click bill payment experience using Amazon Pay Balance and Amazon Pay Later, and pay bills in less than 5 seconds. Customers also have the option of paying for their recharges and bills using the payment instrument of their choice, like UPI and credit cards. 

Speaking about the product, Anuradha Aggarwal, Director, User Growth and CMO, Amazon Pay India said,  ‘'Bill Payments Ka Smarter Way’ is our endeavour to simplify and modernize the recharge and bill payment experience for the customers.''

 Speaking about the campaign, Ravi Desai, Director, IN & EM Prime & Mktg said “Our campaign 'Bill Payments Ka Smarter Way' elegantly demonstrates how an ingenious idea can transform the way we approach our everyday tasks like bill payments''. 

Speaking about the association, Ayushmann Khurrana said "I am delighted to be part of Amazon Pay's 'Bill Payments Ka Smarter Way' campaign.''