American Tourister campaign encourages exploration and crossing boundaries

American Tourister, a well-known international luggage brand, has been a leader in the industry for over 90 years. The brand's bags feature vibrant, trendy designs, and are designed to make traveling fun and adventurous. The brand has partnered with cricketer Virat Kohli as its brand ambassador for the past seven years, delivering striking and offbeat campaigns. 
 

The latest campaign, "Born To Cross Boundaries," encourages travelers to embrace their unexplored side and push past their personal boundaries. The campaign showcases colossal mountains, oceans, and new cultures, showcasing Kohli's fearless and exuberant spirit in various experiences.
The American Tourister campaign aims to inspire individuals to push themselves out of their comfort zones and personal boundaries, celebrating their wilderness and breaking barriers. 
 

CEO Jai Krishnan of Samsonite India believes the campaign goes beyond just luggage, inspiring individuals to seek out experiences rather than traditional tourist activities. Anushree Tainwala, Executive Director of Marketing, believes the campaign, starring Virat Kohli, encourages people to push their limits and cross their fears. Famous Innovations' Chief Creative Officer Raj Kamble praised the campaign for celebrating the emerging culture of going beyond tried and tested things and experiencing new things. 
The campaign will be amplified through an integrated campaign across digital, electronic, outdoor, and social media. American Tourister luggage bags are fashionable, cutting-edge, and swag-worthy, making them a popular choice for young and adventurous world travelers.