APL Apollo, India’s largest structural steel tubes and pipes Company, has announced the appointment of the extraordinaire Mr. Amitabh “Big B” Bachchan as its brand ambassador.
Reflecting on the announcement, Mr. Sanjay Gupta, Chairman & Managing Director, APL Apollo Tubes Ltd said, “We are incredibly proud to welcome Mr. Bachchan as he embodies all the qualities that APL Apollo stands for–excellence, versatility, and timeless quality.”
“Amitabh Bachchan's enduring appeal will go a long way in elevating our brand image everywhere, said Ms. Charu Malhotra, Chief Brand Officer, APL Apollo Tubes Ltd.Leveraging the giant superstar’s fan base and global appeal, APL Apollo aims to further boost its current market dominance, besides expanding its brand recognition across the nation.