Anil Agarwal Foundation (AAF), the philanthropic arm of Vedanta Limited has launched a campaign, to address the pressing issues of hunger and malnutrition. Beginning with a personal note from the Chairman, Mr. Anil Agarwal that was released in print media, the multi-media campaign will include video and digital assets as well.
Commenting on the campaign launch, Ms. Priya Agarwal Hebbar, Director, Vedanta Limited and Chairperson, Hindustan Zinc Ltd., said, “Malnourishment is an issue that is extremely close to our hearts, stemming from my father’s personal journey and experience of hunger in his childhood".
Sharing his thoughts on the campaign, Prasoon Joshi, CEO & CCO at McCann Worldgroup India and Chairman, Asia Pacific said, “When campaigns are born out of true-life experiences, they are authentic and strike a genuine chord with people. This is one such campaign which genuinely reflects a felt truth and a true connect. It also tries to shake one out of inertia and move society towards positive action.”
The campaign, designed and executed by McCANN Erickson (India), in its first phase, strives to spread awareness among citizens to end hunger and malnutrition and provide equal opportunities to our future generation for a better tomorrow.