The Advertising Standards Council of India (ASCI) has launched the ASCI Academy, a pioneering initiative aimed at enhancing the advertising industry's capacity to create more responsible and progressive advertising campaigns. The academy builds upon ASCI's established corrective role, embedding self-regulation right at the inception of advertisements. The core mission of the ASCI Academy is to cultivate a cohort of advertising professionals dedicated to upholding responsibility in advertising, ultimately upholding consumer trust in brands. The academy strategically consolidates ASCI's extensive thought leadership and educational programs under one comprehensive umbrella, focusing on the preventive aspects of self-regulation.
The academy brings together stakeholders united by a shared belief in responsible advertising practices. It has over 50 founding partners and supporters, including Cipla Health Limited, Coca-Cola India Private Limited, Colgate-Palmolive (India) Limited, Diageo India, Hindustan Unilever Limited, Mondelez India Foods Private Limited, Nestlé India Limited, PepsiCo India Holdings Pvt Ltd., Procter & Gamble Home Products Private Limited, several leading universities and colleges, prominent civil society organizations, and industry bodies like the ISA, AAAI, IAA, and ISWAI.
Shri Rohit Kumar Singh, Secretary of the Department of Consumer Affairs, congratulated ASCI on the launch of the ASCI Academy, stating that in the digital age, preventive actions need strong impetus and encouragement. The Department of Consumer Affairs is supportive of ASCI's efforts to foster a culture of responsibility in the advertising industry.
Shri Vikram Sahay, Joint Secretary of the Ministry of Information and Broadcasting, part of the ASCI Academy's Apex Council, expressed his support for the Academy's resources and support for online advertisers and platforms. NS Rajan, Chairman of ASCI, emphasized the importance of attention at the point of creation of ads, not just after they are published. Over the next three years, the ASCI Academy aims to train 100,000 current and emerging professionals through self-learning, on-campus workshops, and consumer education programs.