Asian Paints kicks off new campaign for their new products

Asian Paints has launched a  new campaign for their affordable paints - Tractor Shyne for interior walls and Ace Shyne for exterior walls.  These paints offer consumers long lasting shine, at a reasonable price. Available to transform homes with a three-year performance warranty, the paints add a luxurious look to one’s home, according to a communication from the company.

Conceptualised by Ogilvy India, the TVC is exclusively for the South Indian market,featuring the story of Mr. Bala, portrayed by the popular actor-comedian Badava Gopi. It is set against the backdrop of the shining walls of his home that is painted with Asian Paints Tractor Shyne and Ace Shyne emulsions. 

The glow of the walls reflects the pride on his face, and he cannot help but rave about how luxurious his home looks! highlighting the key message that “Shiny wall finish that is usually associated as being premium is available at an affordable price as well,” said Amit Syngle, MD & CEO, Asian Paints Limited.