BIGHAAT launches app in Tamil for farmers

BigHaat, India's largest digital Agri Inputs Platform has launched a mobile application in Tamil to empower the farming community in the region with personalized advisory, by leveraging data, technology, and crop science.

“BigHaat App was created to empower farmers with enriched data for sharper decision making, thus fulfilling their pre-harvest to post-harvest needs of their crop.  The app provides quality and on-time inputs to reduce damages to crops and improve yields and crop quality. 

The application will provide a personalized experience to the farmer throughout the crop's lifecycle. They can access the content in Tamil and gain knowledge,” said Sachin Nandwana, co-founder, and director, BigHaat.

Dr. S Pugalendhi, emeritus professor (ICAR), Tamil Nadu Agricultural University said, “This app will facilitate universalization of knowledge for the benefit of every farmer.  As it is in Tamil, the results will be manifold.”

The application also serves as a ‘farmer’s community platform’ to interact among themselves to democratize knowledge. Further, the app also gives product recommendations based on transactional and behavioral data.