Bikayi unveils Digital Marketing Platform

Bikayi, e-commerce enabler has unveiled its new brand identity, BIK with a vision to help brands leverage the power of conversational marketing with BIK.  To tap into the tremendous potential of personalised messages, BIK was built to help brands drive traffic and re-engage their customers.

In alignment with Bikayi’s vision, BIK aims to help businesses and brands effectively reach out to intelligently segmented audiences and create trust among them with verified WhatsApp accounts and drive maximum ROI, according to an official communication from the company.

With features such as smart cohorting based broadcast campaigns, brands can analyze how their customers interact with your campaigns and re-target them based on their intent with the right content. With conversational chatbot, brands can deploy improved product discovery and query resolution  for their customers on WhatsApp. Some of the D2C brands on-boarded by BIK recently include Soxytoes, Evolve Snacks,  Bathla Aluminium and Deciwood.