Brand Studio Lifestyle, India’s fastest-growing house of fashion brands has set its sights on achieving a Gross Merchandise Value (GMV) of Rs 2,000 Crores in the fiscal year 2024. In the previous fiscal, Brand Studio generated a GMV of Rs 1320 crore.
Mr. Shyam Prasad, CEO, Brand Studio Lifestyle Pvt. Ltd., said, “India is a young country and the population of millennials, Gen Z and Gen Alpha is among the largest in the world. We have already seen this shift in the last 8 years since we started the business, going from Rs.100Cr. GMV in Year One to an expected GMV of Rs.2000 Cr in FY24. This gives us validation that we are in perfect alignment with our target consumer.”
He further added, “Currently, we introduce 800 fresh styles each month, a figure that places us at the forefront of the Indian industry. We have ambitious plans to scale this capacity to 35 lakh units, monthly, within the next 18 months.”
From its early boot-strapped days, the founders of Brand Studio Lifestyle recognized the importance of building a fashion business centered around the consumer.