Brand USA organizes sales mission

Brand USA’S 2023 India Sales Mission took place in Mumbai and New Delhi from March 19 to 23. It also premiered its third big-screen film ‘Into Nature’s Wild’ in the cities with additional screenings scheduled for Chennai and Bengaluru. With 12.56 lakh arrivals in 2022, India ranks fourth among the overseas markets for the US excluding Canada and Mexico. The figures released at the end of February shows over 2 lakh Indians have travelled to the US.

This in turn strengthened the air connectivity between the countries. Air India launched two direct flights to San Francisco from Bengaluru and Mumbai in December, 2022 and Mumbai to New York.  This has taken the total number of non-stop flights to 46 in a week.

American Airlines

These are in addition to seven weekly direct flights operated from Newark to Delhi by United Airlines and seven weekly direct flights from New York by American Airlines. Jackie Ennis, vice president, Global Travel Trade at Brand USA said, “India is a fast-growing market with tremendous potential for growth in tourism.

 This was the perfect opportunity for Brand USA and our partners to reignite our relationships with the Indian travel trade in person and we were thrilled to see a heightened interest in exploring beyond the gateways to lesser-known destinations.”