Campaign launched to tackle rising myopia among kids

In an effort to bring awareness on the myopia epidemic in India and the increasing number of myopic children, ENTOD Pharmaceuticals is supporting a Myopia Awareness Week campaign (#ThinkMyopiaSeeBetter) organised by ENTOD Eye Health Foundation in association with the Strabismus and Pediatric Ophthalmological Society of India (SPOSI) from November 14-20. 

A recent study conducted by AIIMS study revealed that over 13 per cent of school-going children in India have turned myopic, adding that the number has doubled in the last decade due to excess usage of electronic gadgets. Myopia and it can lead to complications during adolescence or adulthood like early onset of cataract, glaucoma, retinal detachment, myopic maculopathy, and myopic strabismus fixus. 

Free eye check-up camps
To enhance further reach, ENTOD will be tying up with schools to educate students about Myopia and also organise free eye check-up camps in different parts of Indore. 
The company is engaging with 800+ paediatric ophthalmologists to educate parents and children on the different aspects of myopia, according to a communication from the company.