Warner Bros. Discovery’s kids’ brands, Cartoon Network and POGO, are thrilled to unveil the 16th edition of the School Contact Program (SCP) in India, an initiative that connects with over 1 million children. Rolling out in schools across India from August 21st until the end of October, the program strives to impart important values in students thereby nurturing holistic development.
Uttam Pal Singh, Head of Kids Cluster, South Asia, Warner Bros. Discovery, said,"We are excited to roll out this year’s much-anticipated School Contact Program for kids. By incorporating themes like 'Titans of Tomorrow' and 'Heroes of Kindness' into the program, we intend to nurture essential qualities such as kindness and best practices related to conservation and recycling within their lifestyles."
AzmatJagmag, Head of Marketing – OTT and Linear at Warner Bros. Discovery, South Asia, said, 'Bringing fans closer to their favouritecartoon characters from Cartoon Network and POGO is vital to our fan-first strategy. We are excited to design an initiative that encourages kindness and teamwork in young minds, all while delighting our fans across 16 cities.”
Additionally, the program will include hands-on activities related to the environment. These activities will lead to a special ceremony where students make a promise to make thoughtful and responsible choices for the planet's improvement. Acknowledging students' active involvement, participating students will receive engaging goodie bags and certificates fromPOGOandCartoon Network, inspiring them to embrace and lead positive change.