Colgate-Palmolive India elevates Oral Beauty with Visible White Toothpaste

Colgate-Palmolive (India) Limited, a leader in oral care, is set to redefine oral beauty and teeth whitening with its innovative Colgate Visible White toothpaste. As part of Colgate-Palmolive's ongoing agenda to enhance India's oral health and beauty, the new campaign for Visible White aims to showcase the transformative impact of a whiter smile.

Commenting on the new campaign, Gunjit Jain, Executive Vice President, Marketing, Colgate-Palmolive India said, "With Colgate Visible White, people can get whiter teeth and unlock a huge beauty advantage. It is already one of the fastest growing products in the toothpaste category and millions more can adopt and benefit from it."

Colgate Visible White toothpaste starts whitening your teeth starting one week and enhances the beauty of your smile. The new campaign highlights the functional benefit of Colgate Visible White toothpaste through a series of humorous scenarios.

The ad film features a charismatic protagonist in various social settings, unassumingly captivating people with her radiant smile. HarshadRajadhyaksha&KainazKarmakar, WPP@CP, talked about the campaign, “This story shows the power of this product through the effect it has on those who don’t use it. Written by JunestonMathana and crafted into film by AbhinavPratiman, this film will leave you with a smile on your face. So you better make sure it’s a great smile.