Colgate-Palmolive is the market leader when it comes to oral care in India. Over the years, their Colgate Bright Smiles, Bright Futures® program has touched the lives of more than 171 million children in the country, with the overarching goal of instilling healthy oral care practices.
Prabha Narasimhan, MD & CEO, Colgate-Palmolive India said, “ Our commitment to oral health extends to all facets of life. I want to emphasize the profound importance of night time brushing, which holds even greater significance during the festive season. We aspire to lead in elevating the dental health standards of our nation by underscoring the scientific rationale behind brushing before bedtime”.
Speaking about the campaign, Gunjit Jain, EVP-Marketing, Colgate-Palmolive India, stated, "Our campaign, titled 'The Sweet Truth,' aims to make people realize that cavities can be prevented just by choosing to #BrushTonight, after enjoying your favorite sweet."
Colgate-Palmolive is dedicated to initiating change and championing the cause of optimal oral health practices. For more information about Colgate’s global business and how it is building a future to smile about,visit: www.colgatepalmolive.co.in