Comfy unveils New campaign with Actress Shraddha Kapoor

Comfy Snug Fit, a fast-growing menstrual hygiene brand from the house of Amrutanjan Health Care Limited unveiled its latest TV campaign featuring the popular actress Shraddha Kapoor. With this campaign, the brand seeks to brings alive its promise of #ThePowerToBeYou in a fresh, modern and vibrant voice.

Mr. S. Sambhu Prasad, Chairman & Managing Director, Amrutanjan Health Care Limited, said, “ We have been consistently working towards high-quality hygiene solutions at an affordable price. And now we want to strengthen the Comfy Snug Fit brand with a stronger distribution network in both rural and urban areas, making the product easily accessible. Over the last five years, Comfy has expanded fivefold, and our ambition is to become one of the top three menstrual hygiene brands in India."

Ms. Navneet Virk, Creative Head – South, R K SWAMY BBDO, says, “#ThePowerToBeYou promise has been crafted, keeping in mind young girls who are walking that critical path into adulthood.''  

Amrutanjan offers high-quality pads starting at Rs.22 to a wider audience. Comfy Snug Fit is also available in a XL size for Rs.30. A cottony variant offers the same absorption benefit at Rs.22. The company has teamed up with TZMO Europe for superior technology, creating products with North American pulp. In addition to technological expertise from Israel, which has helped create a superior product.