Croma strengthens footprints with the launch of its 300 th store

Croma, the Omni-channel electronics retailer from the Tata Group, launched its branch showroom in Sholinganallur, Chennai which is its 300 th retail outlet in the country and 19 th. in the state. Croma launched around 100 new stores this year and plans rapid expansion in the next FY. Croma has been expanding its footprint in Tier 2 and 3 towns to reach more people and be more accessible basis demographic evaluation and economic drive and the availability of the warehouse in that target market.

Croma intends to broaden its alternative channels, such as travel retail, and continue to expand at a faster pace. Croma is investing in getting closer to the customer by opening more stores, at a faster pace; building digital capabilities & online presence (croma.com) and expanding their supply chain infrastructure. Additionally, they revamped their website, croma.com, to enhance the online shopping experience for its more than 30 million monthly traffic, according to an official communication from the company.