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Today Date : Tuesday, May 21, 2024

Delivering Good Luck Charms for the cricket season

Delivering Good Luck Charms for the cricket season

With the cricket excitement pouring in, cricket lovers all across the country are rising up to support the Indian team. Porter, India's premier tech-based, on-demand logistics company, is kick-starting the launch of its campaign to celebrate this love, passion, and unwavering support. 

Speaking on the campaign, Mohit Rathi, VP, Customer Growth & Engagement, Porter said, “Through this campaign, we want to highlight how Porter can be a part of billions of fans' match day excitement and deliver smiles and good luck.

Talking about the campaign, Drishti, Copy Supervisor, Punt Creative said, “we had two motivations: the first being Porter’s commitment to deliver anything, and the second, the real stories of cricket fans that would help us stand out amidst the many ads played during the break.”

To be streamed on digital platforms during India’s games, the campaign comprises three fun ad films that highlight Porter’s relentless commitment to ensuring seamless, efficient, and affordable deliveries. Featuring BiswapatiSarkar, Nikhil Ratnapakhi and NarendraKhatri, and conceptualised by Punt Creative, the campaign aims to reach the high-spirited cricket lovers of the country far and wide.