Edelweiss Tokio Life kickstarts journey to raise organ donation awareness

Edelweiss Tokio Life Insurance has begun its 3-week-long Organ Donation initiative in Hyderabadm by kickstarting a relay marathon called Zindagi Express, the life insurer will tour nearly 5,500 Kms across the country to raise on-ground awareness regarding organ.
For a 4th consecutive year, the life insurer will join hands with Mohan Foundation, an NGO working to improve India’s organ donation landscape since 1997, to augment its awareness efforts.

Tokio Life Insurance

Sumit Rai, MD & CEO, of Edelweiss Tokio Life Insurance said, “ Zindagi Express will be touring 50 cities across multiple states over the next 3 weeks. Starting from Hyderabad it will make pitstops in 12 cities to conduct heavy engagement in the form of awareness sessions in branches/educational institutions, bike rallies, walkathon, and more.
The relay rally will conclude its journey in Bhopal by January 22, drawing a heart on the map of India through its travel route.