H&M launches "The Festive Collection 2023"

H&M India has launched a special collection called The Festive Collection, featuring party-ready ensembles with strong shoulders, cropped tops, and draped details. The collection features rhinestones, sequins, high-shine fabrics, and a strong color palette of hot pink, orange, red, sand, gold, and black. 

The campaign features actress Athiya Shetty and models Anjali Torvi, Ashley Radjarame, and Zinnia Kumar in a gorgeous palace setting. Key pieces include a red trouser suit with tie-up detail, dresses with asymmetric necklines, and all-over sequinned tops, blazers, and dresses. The Collection also includes a range of big and bold jewellery, bijou bags, strappy shoes, and pointed flats at affordable price points. Top tops starting at INR 1499 and accessories from INR 799.
The first drop of The Festive Collection will be available in stores and online at hm.com as well as myntra.com from October 12.