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Today Date : Thursday, May 23, 2024

ICICI Prudential Life’s Mobile App crosses 1 million downloads

ICICI Prudential Life’s Mobile App crosses 1 million downloads

The ICICI Prudential Life Insurance Mobile App has crossed a crucial milestone of 1 million downloads, signifying the convenience it provides to customers to stay in control of their policiesThe Company has upgraded its mobile app to allow customers to access information on their policies as well as initiate and conclude service requests. Mr. Manish Dubey, Chief Marketing Officer, ICICI Prudential Life Insurance said, “The COVID-19 pandemic has provided a boost to transacting digitally. 

As a customer-centric organisation, we have been leveraging technology to increase engagement levels with our customers and satisfy their instant gratification needs. Our innovative and upgraded mobile app is an always-on service touchpoint to serve the needs of our customers".

ICICI Prudential Life began its digitalisation journey in 2010 and the digital technology solutions have enabled the Company to develop a robust platform which can be accessed from any hand-held device and approximately 96% of the Company’s new business is logged in digitally in FY2022. Also, during the same period 92% of service requests are of self-help in nature, according to a communication from the company.