IIFL Finance Launches ‘Sapna Aapka Loan Humaara Campaign’ to reach over 350 million consumers

Retail-focused non-banking financial company IIFL Finance has launched ‘Sapna Aapka Loan Hamara campaign’ with top actress Tamannaah Bhatia as a part of its pan-India marketing outreach. IIFL aims to reach 350 million+ consumers with it offerings over the next six months through the campaign and improve its leadership position in gold loan, home loan, business loan and microfinance loan segments.

The large-scale country-wide marketing campaign is running across TV, digital, cinema, Radio and print media among others. The campaign is aimed at unbanked and underbanked segment of customers with growing credit needs. IIFL Finance serves over 8 million customers. Mr Manav Verma, Chief Marketing Officer at IIFL said, “We believe in the power of small entrepreneurs in running Indian economy. All they need is credit at the right time, which IIFL Finance understands the best.”