Influencer Marketing Industry Report 2022 released

The Influencer Marketing Report 2022 was released by Influencer.in, an influencer marketing platform and an initiative by Social Beat. Suneil Chawla, Co-founder, Social Beat, said on the launch of the report, “We were ahead of the curve in launching Influencer.in, and these trends confirm our belief that this Industry is integral to digital marketing. For we foresaw that content across multiple platforms, video content and story-telling in regional languages will gain traction with growth in devices and Internet access. While video content is the preferred form of content due to its story-telling potential, the emergence of new social media tools is something to watch out for.”

Arushi Gupta, Head – Influencer.in, said, “Instagram, YouTube and Facebook continue to be the preferred platforms for most creators. .  Short-form videos account for the largest pie of content at 33.8%, carousel posts/videos account for 25.8% of content, statics account for 24% and long-form videos account for only 15.7% of content.