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Today Date : Thursday, May 23, 2024

ITC launches Sunfeast Farmlite Super Millets Cookies

ITC launches Sunfeast Farmlite Super Millets Cookies

In line with the core purpose of ‘Help India Eat Better’, ITC Foods launched its first millet cookies as part of Sunfeast Farmlite. 
The launch of Sunfeast Farmlite Super Millets Cookies is in conjunction with ITC Mission Millet initiative. Available in two variants – Multi Millet & Choco-chip Multi Millet, the millet cookies are a source of iron, protein and fibre. 
Additionally, the inclusion of choco-chips in the Choco-chip Multi Millets variant adds a touch of indulgence. Both the variants have perfectly balanced the two key elements of taste and nutrition, making them a great snacking option for consumers. Commenting on the launch, Mr. Ali Harris Shere, COO, Biscuits and Cakes Cluster, ITC Foods Division said, "At ITC, we are committed to provide our consumers with nutritious and sustainable food choices. 
With Mission Millet, we have embarked on a journey to build a culture of millet consumption through an exciting range of ‘good for you’ product portfolio. The new millet cookies are an integral step towards that mission. Both variants of Sunfeast Farmlite Super Millets Cookies come in packs of 75g, and are priced at Rs. 50 per pack.
They are available in retail stores across Mumbai, Pune, Ahmedabad, Delhi + NCR, Kolkata, Chennai, Coimbatore, Hyderabad, Bangalore Kerala and ITCStore.in. The product will soon be available on e-commerce and quick commerce platforms as well.