ITC Nimyle launches 'Nimyle Farsh hai, Khushiyon Ka Farsh' campaign

 ITC Nimyle has launched a campaign film titled 'Nimyle Farsh hai, Khushiyon Ka Farsh' to celebrate the joy and satisfaction of clean floors as a happy, safe space for children. The film, conceptualized by Ogilvy and directed by Afshan Hussain Shaikh, highlights the importance of keeping floors safe and clean for children. The protagonist, a little child, plays a frog in a school play, reminding parents to keep floors safe with the power of Neem in Nimyle. 
 

The film, produced by Good Morning Films, builds an emotional connection that transcends languages and boundaries. 
The campaign will be aired in different languages across select states in India. ITC Limited's Chief Executive, Sameer Satpathy, emphasized the importance of keeping floors clean and safe for children, emphasizing the emotional connection between clean, safe floors and healthy, wholesome childhoods.