JaspritBumrah is set to join the 25-year-old iconic brand, BOOMER

Mars Wrigley India’s oldest and beloved fruity bubblegum brand, BOOMER® is back with an exciting campaign featuring India’s star pacer JaspritBumrah. Fondly referred to as ‘Boom BoomBumrah’ for his bowling, team India’s pace spearhead is the perfect fit for BOOMER® to captivate the hearts of its consumers.

Announcing the latest collaboration, VarunKandhari, Director of Marketing and Customer Marketing, at Mars Wrigley India, said, “Through this new collaboration with one of the finest cricketing talents of India, JaspritBumrah, the brand aims to inspire moments of happiness in the brand loyalists and, attract the Gen-Z audience by showcasing BOOMER® as the preferred indulgent gum.”

Expressing his excitement about the collaboration, JaspritBumrah, who is exclusively managed by RISE Worldwide, adds, “From playing with friends to representing India on the international platform, BOOMER® has been my constant companion. Through this latest TVC, the brand perfectly captures moments of joy that it has been adding to our lives for years and delivers a fun-filled experience to the audience.”

Speaking on the latest campaign, IrajFraz, Creative Head, DDB Tribal, said, “the campaign is building a world of ‘anytime fun,’ and BOOMER® fans will interact with a lot of fresh and amusing content featuring India’s favorite seamer, JaspritBumrah.”

The films are available in 8 languages including Hindi, Bengali, Gujarati, Kannada, Malayalam, Marathi, Tamil, and Telugu which will be available on TV. The film will also be available on digital platforms.