Johnson & Johnson Vision’s ACUVUE onboards Ranveer Singh

Johnson & Johnson Vision, a global leader in eye health and part of Johnson & Johnson MedTech, announced that it has joined hands with Superstar Ranveer Singh to encourage Gen Zers and millennials to try contact lenses. The campaign is aimed at amplifying ACUVUE^®’s mission to build awareness for eye health and welcome new contact lens wearers. It focuses on encourageing consumers to consult an optometrist for an eye check-up and a great first-time contact lens fitting experience.

 Talking about the launch, Ms. Tiny Sengupta, Business Unit Director, Vision Care India, Johnson & Johnson Vision, said, “ACUVUE is leading by example and transforming eye health in India by creating awareness around contact lenses. ACUVUE is the #1 selling brand family of contact lenses worldwide*, but the contact lens usage is still low in India. We are on a mission to make ACUVUE® the No.1 choice of contact lens brand In India.

 Expressing his excitement about the new collaboration, superstar Ranveer Singh added, “It is an absolute pleasure to join ACUVUE in their journey to lead conversations around eye health in India. This campaign gives me an opportunity to inform the youth on the importance of eye health. I am looking forward to the young consumers to join me in this journey by visiting an optometrist for their first contact lens fitting experience.”