Johnson & Johnson Vision’s Campaign Film inspires youth to follow passion

Johnson & Johnson Vision India, a division of Johnson & Johnson Private Limited, recently launched its campaign #DekhteRehJaoge featuring real users of ACUVUE® lenses and highlighting.The film gives a sneak peek into the lives of different ACUVUE® Contact Lens users on their journey to explore their creative freedom, encouraging the Gen Z and millennial audience to keep hustling.

It reflects ACUVUE®'s vision to influence consumers to be bold in owning up to their true personality. The iconic song ‘In aankhon ki masti’ makes the film captivating, providing a compelling background to the narrative.

Tiny Sengupta, Business Unit Director, Vision Care India, Johnson & Johnson Vision said, " Contact lens usage is still low in India. Our aim is to get more people to try our lenses, realize the ease and comfort of wearing them. Ashok Pandian, Optometrist and Consultant- Professional Education & Development, Vision Care India, Johnson & Johnson Vision, adds, “Regular eye examinations and embracing contact lenses are vital to address vision corrections or even to enhance one’s looks. It can also improve all aspects of quality of life, including work, leisure and sports".