Jos Alukkas unveils global expansion plan with 100 stores launch: Actor R Madhavan to be the global

Jos Alukkas, leading jewellery retail chain in South India has announced their massive global expansion plan to launch 100 new showrooms at an investment of Rs. 5500 crores. This is the single largest investment and expansion plan by a jewellery retail brand in the country, according to a press release from the company. 
"First, more stores in more towns of south India, followed by a detailed move into key markets in the rest of India. 
Then, Jos Alukkas has set its sights on GCC / Europe and the US,"the release says.
"The focus will be on being a designer brand outside India. Therefore, an international design lab will be set up. The new product range will be launched soon in collaboration with one of India’s leading designers. Collaborating with Global Designers is also part of the expansion plan. 
The Global Expansion will not concentrate just where the Indian Diaspora is located, but go to every important city in the world," said Jos Alukka, chairman of Jos Alukkas .He adds, "Our management team and our precious employees. Today we are joined by an actor par excellence, loved by people across India, a philanthropist and activist, R. Madhavan to be our global brand ambassador".