Kay Beauty expands its retail footprint

Kay Beauty, India’s first celebrity makeup brand by Indian Actor Katrina Kaif launched in partnership with the leading beauty destination- Nykaa, now announces the expansion of its omnichannel footprint to 100+ General Trade beauty stores and leading Modern Trade across the country. Katrina Kaif, Co-founder of Kay Beauty, who has been actively involved in building the brand said, “My vision for Kay Beauty was to create a diverse and inclusive brand that would resonate with makeup lovers and specifically cater to Indian skin requirements.

And today I am proud to see Kay Beauty become such a loved brand because of its high-performing, ultra-glam, and long-lasting products that truly care for the skin. 
Commenting on the retail expansion, Reena Chhabra, CEO Nykaa Brands, said, “Since its launch, Kay Beauty has secured consumer trust and love quickly owing to its world-class offering of trendy, high-performance natural makeup, widely sought by the sophisticated beauty audience aged 25+. Today, it is amongst the top makeup brands on Nykaa, having shown impressive growth and demand from across the country.