Kerala Tourism revamps strategy to woo travellers

Kerala Tourism will unveiled  new projects and events that will turn the state into an all-season destination and make the stay of new-age travellers a relaxing, rejuvenating and learning experience by unfolding before them the captivating charm of rural hinterland and lesser-known places. 

For Kerala Tourism, 2022 was a year of remarkable achievements and inspiring global and national honours. 
TIME magazine featured Kerala as one of the ‘50 Extraordinary Destinations to explore in 2022’. Conde Nast Traveller recognized Kerala’s ‘Aymanam village’ as one among 30 best places to visit in 2022, the state was chosen by Travel & Leisure magazine for the ‘Global Vision Award’. The state was also voted as the ‘Best Wedding Destination’ by readers of Travel Plus Leisure. 

Mohamed Riyas said

Commenting on the marketing campaigns, Tourism Minister  Mr. P A Mohamed Riyas said, the focus will no longer be confined to beaches, backwaters and hill stations.  “We now want to transform the whole of Kerala into an interconnected tourist haven, where visitors get plenty of choices and diverse experiences. 

All this will make a trip to Kerala, a wholesome experience for visitors looking for diverse experiences - be it a stay in a houseboat or a caravan, ecologically responsible adventure activities or visits to heritage and cultural centres.”