KFC iconic bucket, to raise awareness for Indian Sign Language

Ahead of International Day of Sign Languages, KFC India is using its most distinctive brand asset, the iconic bucket, to raise awareness for Indian Sign Language. The specially designed Sign Language Bucketfeatures step-by-step visual tutorials of commonly used words and phrases, giving consumers a chance to learn how to communicate in Indian Sign Language (ISL). Terms such as ‘Hello’, ‘Please’, ‘Good Morning’, ‘How are you’, ‘Have a good day’, ‘Lol’, ‘What’s up?’ as well as numbers and sizes take center stage on the bucket. The specially designed Sign Language Bucketswill be available across all KFC restaurants in India this week. 

Speaking about the initiative,AparnaBhawal, CMO, KFC India & Partner Countries, said, “Our founder, Colonel Sanders, firmly believed that everyone had a seat at his table, and his values & beliefs continue to inspire us even today. Through KFC Kshamata and our #SpeakSign campaign, we are committed to enhancing inclusivity for the hearing and speech impaired. It’s a huge win in our journey towards inclusivity if people walk out of our restaurants having learnt the basics of sign.” 

A special Sign Language Menu is also being introduced across Special KFC restaurants (operated by speech and hearing-impaired employees), giving consumers a chance to learn how to sign their favoriteKFCmenu items.