Kotak Mutual Fund (KMF) has over 27 Lakh SIP accounts (as on 31st March 2022) through which investors regularly invest in its mutual fund schemes. Products such as Kotak Flexicap Fund, Kotak Bluechip, Kotak Emerging Equity, and Kotak Equity Opportunities are popular among Kotak Mutual Fund investors.
Manish Mehta, Head – National Head - Sales, Marketing & Digital Business, Kotak Asset Management Co Ltd said, “KMF is actively canvasing for SIPs, which has gained popularity over the past few years. Even in times of volatility, SIP provides a balancing act for regular and disciplined investors. Investors can select from any of our existing schemes and start investment through SIP route.”
Other initiatives done have been the launch of our revamped website www.kotakmf.com. The website enables distributors and clients to access portfolio details, read blogs on various topics, view videos of our experts and initiate transactions to purchase through the website. We also have Kotak Business Hub, our distributor portal where our partners can view client details, co-brand marketing content to share with clients and analytical tools which they can use for garnering business.