LG launches new range of products

Laljee Godhoo and Co., popularly known as LG for its asafoetida product, has launched a new range of five pure spices and six blended spices. The new range of pure spices are turmeric, chilly, cumin and Kashmiri chilly in their powder form and the blended spices are briyani masala, chicken masala, mutton masala, rasam powder, sambar powder and garam masala.

A statement from the company said the launch of a new range of species reflects LG’s commitment to a larger roleplay in Indian households and it signals a new journey that will create a refreshed set of associations.

“We have faith in our consumers’ love and loyalty towards LG. They have helped us come this far,” said Heena Merchant, Partner of LG.

“We have evolved as per our consumers' taste and preferences, yet spices and masalas are rooted in tradition, much like hing,” said Riddhi Merchant, Partner and sixth generation of LG hing. The company was founded about 129 years ago in 1894.