Manyavar welcomes Ram Charan as its new brand ambassador

Manyavar, India's foremost men’s fashion celebration wear brand, is thrilled to announce the appointment of global sensation & global star Ram Charan as the brand ambassador. Manyavar celebrates the appointment with the new campaign #TaiyaarHokarAiye marking the onset of the wedding and festive season.

Speaking about this association, Ram Charan said, "I am excited to be associated with Manyavar, a brand that has consistently redefined men's festive fashion in India. It is always a moment of pride and joy to celebrate weddings & festivities and what better way than by making a style statement in Manyavar.”

Vedant Modi, Chief Revenue Officer of Vedant Fashions Limited expressed his excitement about the collaboration, “We are honored to welcome Ram Charan to the Manyavar family. With Ram Charan, we are confident that he will have an impeccable connection with our audiences”

The campaign film is a poignant masterpiece that beautifully unravels the timeless tale of a father-son bond.The film comes to life as we witness a proud father fully immersed in the wedding preparations of his son. 

The campaign has been conceptualized and executed by Shreyansh Innovations, the founder Mr. Shreyansh Baid, remarked, "We were tasked with reinforcing the message of 'Taiyaar Hokar Aaiye' while shedding light on the relationship between a father and son.