Meesho unveils new brand identity to reflect aspiration and inclusivity

Meesho, India’s only true e-commerce marketplace, has revealed a new brand identity to reinforce how the e-commerce platform helps every Indian derive absolute joy by making a value-first purchase decision. The new color palette features hues of ‘Jamuni’ and ‘Aam’, which encapsulate the vibrancy and grandeur of India’s diversity. 

The logo retains Meesho’s iconic ‘M’, albeit in a more colorful and interconnected avatar. Additionally, Meesho has leveraged auditory touch points to build an emotional connect with users. The company’s sonic identity captures the anticipation and excitement that one experiences while expecting the delivery of an online order.
 

Meesho is introducing a revamped brand identity that symbolizes its transformation into a genuinely inclusive and egalitarian e-commerce platform. The sonic identity will be launched in eight languages (Hindi, Bengali, Telugu, Marathi, Tamil, Gujarati, Kannada, Malayalam and Odia) for a more authentic experience. The new color palette and sonic identity will add a powerful new dimension to the brand identity, a critical component of how people recognise Meesho today and in the future.

 With 140 million annual transacting users, 1.1 million sellers and 100 million active product listings across 30 categories, Meesho aims to fuel discoverability of a wide assortment of products for both urban and Bharat consumers.