Minute Maid Pulpy Orange TVC explores unique mouthful experiences

Minute Maid Pulpy Orange, Coca-Cola's fruit juice brand, is launching its latest television commercial "How do you pulp it?" The commercial showcases various ways to enjoy the refreshing pulpy orange juice, such as Gulp it, Slurp it, and Chew it. The TVC highlights the brand's intrinsic credentials of containing real orange pulp, which adds texture and enhances the overall drinking experience. The campaign, conceptualized by Ogilvy, features influencers like NANI and ShraddhaKapoor to capture the essence of the unique product while portraying the joy and satisfaction experienced by consumers.

Ajay Konale, Director - Marketing, Nutrition category, Coca-Cola India and Southwest Asia, expressed excitement about the launch of the campaign, which celebrates the abundance of real orange pulp in Minute Maid Pulpy Orange. The campaign, created by Ogilvy India as part of OpenX from WPP, is designed to create an immersive and satisfying experience for a younger audience. The campaign will be aired on leading television channels and amplified through various digital platforms and social media channels.

In addition to the celebrity endorsement, Minute Maid Pulpy Orange will invite consumers to share their experiences and creative ways of consuming the juice by scanning QR codes on the pack and creating AI-based engagements with NANI. The brand aims to foster a sense of community and encourage individuals to celebrate the pulp-filled goodness of their favorite orange juice.