New brand ID for Bhandhan Mutual Fund

IDFC Mutual Fund is set to adopt its new brand identity as Bandhan Mutual Fund on Monday, March 13, 2023.
According to an official communication from the organization, each scheme of the fund house will be renamed to replace the word ‘IDFC’ with the word ‘Bandhan’.

 Since the underlying investment strategy, processes, and team continue to remain the same, investors can benefit from the same high quality investment approach that the fund house is reputed for. Vishal Kapoor, CEO of the AMC said, “Our new name reflects our new sponsorship, and we are proud to now be a part of the Bandhan Group. At the heart of this rebranding, which includes a change of the name and the logo, is the belief that financial security and prosperity are not just for the few, but for everyone,” he added.