Kia, India's leading mass premium carmaker, has introduced the new avatar of its second best-selling innovation, The New Sonet, first in India. The more muscular and sportier Sonet has been designed keeping in mind modern couples and professionals who are tech-savvy and are looking for a one-stop mobility solution. It packs ADAS with 10 autonomous features, including Front Collision Avoidance Assist (FCA), Leading Vehicle Departure Alert (LVDA), and Lane Following Assist (LFA) to name a few. In addition, it hosts 10 best-in-segment features, including Dual Screen Connected Panel Design, Rear Door Sunshade Curtain, All Door Power Window one touch Auto up/down, and Smartpure Air purifier with Virus and Bacteria protection to name a few.
In addition to this, Kia is launching an innovative reward-based driving initiative, the ‘Kia Inspiring Drive Program’ or K.I.D, driven by technology. Accessible through the 'Kia Connect' app, this program evaluates Kia owners' driving behaviour, such as seatbelt usage, sudden braking, adherence to speed limits, and more, assigning them an Ecoscore that can be redeemed for rewards. The Programme is being introduced initially for Kia Sonet owners.
On New Sonet’s second world premiere in India, Tae-Jin Park, Managing Director and CEO, Kia India, commented, "With the new Sonet, our objective is to seamlessly integrate its premium features with a value-driven ownership experience, characterized by minimal maintenance costs and notably higher resale value. This unique combination is poised to resonate with a wider audience of modern consumers. Our ambition is to secure the leading position in the Compact SUV segment with the introduction of the new Sonet."
The New Sonet resonates with modern Indian consumers who aspire to own a vehicle that suits their personality and differentiates them from the crowd. With the product upgrade, Sonet retains its masculine stance with an upright body style, which gives it a distinctive road presence.The interiors of the new Sonet redefines the in-cabin experience with the tech-oriented dashboard, a host of convenience features. Sonet created a benchmark in the segment with over 50 Connected Car features when it launched in 2020.