Nykaa X Anomaly launched in India

Anomaly, founded by  icon Priyanka Chopra Jonas has made its India debut exclusively on the country’s leading beauty and lifestyle focused retailer, Nykaa. Founded by actress, producer, activist, and author Priyanka Chopra Jonas, in partnership with global beauty incubator Maesa. Launched exclusively on Nykaa on August 26th, Anomaly introduces Indian consumers to choices that empower them without costing them the earth. 

Everything in the collection is gender neutral, priced starting Rs. 750, and is housed in bottles made from 100% plastic trash and infinitely recyclable cans. With high-performance products, affordable pricing, clean formulations & sustainable packaging; Anomaly’s vision is to be ‘Accessible to all genders & every hair type’ via Nykaa’s unparalleled e-com presence, wide distribution of retail doors & through Nykaa’s distribution channel, Nykaa Super Store.