Nykd by Nykaa announces Bhumi Pednekar as Brand Ambassador

 Nykd by Nykaa hopes to get everyone talking about the humble bra, which should unequivocally be the most comfortable piece of clothing for women.The brand has partnered with a popular voice of reason, the uninhibited Bhumi Pednekar to launch its new campaign.

Bhumi, well known for her exercising her voice and influence in relevant conversations, now extends her commitment to another matter close to her heart- the everyday comfort of women!  Bhumi Pednekar says “ Together with Nykd by Nykaa, I hope to be able to simplify this conversation and help consumers choose the right bra for their unique requirements.  

Nykd’s ability to create superior quality lingerie that translates into a second-skin feeling will be a game-changer and I can’t wait for women to try it.'' “We are certain that with Bhumi leading the campaign, we will be able to encourage discussions on bra needs, gaps, experiences, and support women in finding the perfect bra for their everyday needs and offer comfort with our thoughtfully curated range to our consumers,” said Preeti Gupta, Business Head, Nykd by Nykaa.