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Today Date : Saturday, May 18, 2024

P&G India installs rainwater harvesting infrastructure at supported schools

P&G India installs rainwater harvesting infrastructure at supported schools

P&G India, the maker of brands like Whisper and Vicks, has announced that it has installed rainwater harvesting (RWH) infrastructure at P&G Shiksha supported schools in nine cities. The initiative has been executed in partnership with Round Table India, across Kota, Ahmedabad, Jodhpur, Baddi, Udaipur, Bhopal, Chennai, Raipur, and Pondicherry.

 The rainwater harvesting infrastructures will help preserve an estimated 10 lakh litres of water annually, which can then be used by the schools for non-potable purposes. The initiative is in line with P&G’s endeavour to contribute towards building a water positive future through sustainable practices and interventions. P&G Shiksha is the flagship CSR program of P&G India, and through the rainwater harvesting initiative, the Company aims to amalgamate education and sustainability to ensure that the future generation inculcates sustainable practices right from an early age.

Pawan Verma, Head – Purchases and Environmental Sustinability, P&G India, has announced a new initiative to help solve some of the world’s most pressing global challenges. In partnership with Round Table India, P&G is piloting a new approach to introduce rain water harvesting as a sustainable practice at Shiksha supported schools in water stressed basins. This initiative not only ensures access to clean non-potable water for students, but also instils a sense of environmental responsibility and empowers them to become future advocates for a sustainable world. The initiative comes close behind the global water strategy that P&G announced recently, which aims to reduce water usage in its operations, respond to water challenges through innovation and partnerships, and support projects in 18 water-stressed areas around the world. 5 such water-stressed areas are in India, where P&G India aims to make a meaningful impact by restoring and revitalizing water resources for the benefit of the communities and the environment at large.