PAD launches South Focused Branded Content arm, HOTCULT

PAD Group, a Hyderabad headquartered integrated communications agency, has announced the launch of its branded content venture – Hotcult. 
Hotcult aims to cultivate culture to produce distinctive human experiences that have a long-lasting influence on behaviour by focusing on culture, consumption, and commerce. 
The company will operate from its offices in Hyderabad, Bangalore & Mumbai. 
Hotcult will be positioned as a GLOCUL and LOCUL solutions provider, catering to a diverse country like India, i.e. Bharat, with a deeper understanding and expertise of the cultural landscape.
RupeshKashyap, known for his culturally nuanced, rooted, and yet contemporary strategies and concepts, will be creatively led by RupeshKashyap. 
He is the writer behind the classic "Swami-Savithri" ad film made for Green Plywood in 2005, which became the inspiration for the recently released Malayalam movie "Nanpakal Nerathu Mayakkam". 
Gautam Reddy, Founder and CEO of PAD Group, commented on the launch, said, "When it comes to advertising, the one-size-fits-all strategy is slipping to the side-lines. 
The idea now is to think locally and culturally to ensure that any communication is current and timeless.”
The Agency's commitment to linguistic diversity - Tamil, Telugu, Kannada, Malayalam, Hindi and English - ensures that the content reaches and resonates with a wide range of audiences, fostering a sense of belonging and inclusivity. 
With over a decade of experience, PAD has worked with some of the finest national brands across sectors, such as Paytm, Dabur, Ecolink by Philips, Dr Reddy's Laboratories, ShapoorjiPallonji Real Estate, Viacom 18, Mantri, RahejaMindspace, Holland & Barrett, Grenade India, Ratnadeep Retail, My Home Group, Sri Chaitanya Educational Institutions, Narayana Educational Institutions, Star Maa, Zee Telugu.