Nex, a premium home appliances brand has announced its foray into the South Indian markets through multi-venue launch events in Chennai. The brand unveiled its advanced range of ceiling fans that redefines the industry by offering a 20% higher air thrust than conventional fans. Two of the strongest dealerships Rathna Fan House and Vasanth & Co. witnessed the proud inauguration of a dedicated product display and experience zone. This event garnered a positive response from consumers, retailers, and industry insiders, and the enthusiastic reception sets a promising tone for Nex as it prepares to establish itself as a premium household brand. Mr.Ravindra Singh Negi, COO of Consumer Products, Bajaj Electricals, shared, “We are thrilled to announce our pan-India launch that will take Nex to retail outlets, allowing consumers to experience the advanced features first-hand. Chennai is one of the largest markets for ceiling fans and our strong relationships with the largest distribution network will play a crucial role in establishing Nex. The positive response in Chennai reaffirms the brand’s potential. “
In the next few months, Nex plans to penetrate 25+ cities with more products and different categories, thereby making it a holistic premium proposition for the discerning Indian consumer.