Reliance Consumer Products’ beverage brand ‘Campa’ to be available on the udaan platform

Reliance Consumer Products Limited (RCPL) , today announced a pan-India distribution partnership to make available the iconic beverage brand, the 'Campa' range, on udaan, India’s largest eB2B platform for retailers and small kirana stores.
Initially, RCPL’s range of Campa beverages will be available to over 50,000 retailers/ kirana stores.
This distribution coverage will gradually expand to over 1 lakh retailers/ kirana stores in the next two months. 
The three new Campa flavours - Cola, Orange, and Clear Lime - launched on the udaan platform will be available under various consumption ranges and price points, including a 200 ml pack for immediate consumption, 500 ml on-the-go sharing packs, and 2,000 ml family packs for in-home consumption.
To create awareness about the availability of the Campa range on the platform, udaan will work on various retailer promotions to drive expansion and increase the buyer base on the platform, according to an official communication from the company.