Roger Federer and Trevor Noah join Swiss grand train tour campaign

Switzerland Tourism has unveiled its new film for its ongoing ‘I need Switzerland’ campaign to promote rail travel and the Grand Train Tour of Switzerland. After having collaborated on screen with Robert De Niro in 2021 and Anne Hathaway in 2022, tennis legend and the global brand ambassador of Switzerland Tourism- Roger Federer will now partner with Trevor Noah, international comedian, best-selling author, producer, and philanthropist for the film.

 Titled ‘The Ride of a Lifetime’, the film showcases the ease and efficiency of the Swiss Travel System and highlights the famous panoramic rail routes that combine to make the Grand Train Tour of Switzerland.

Swiss Travel Pass

The film, directed by Oscar-winning director Tom Hooper, features the iconic duo getting ready to take a train as part of a shoot to promote the Grand Train Tour of Switzerland. One can experience the entire tour with only one single ticket – the Swiss Travel Pass.

This pass is the key to the Swiss public transport network. Visitors can hop on to Swiss trains, buses, trams and boats with this pass that can be bought for 3, 4, 6, 8 or 15 days.There is a global Swiss Travel Pass promotion. As part of the special offer, from 15 April 2023 to 14 May 2023, up to two additional travel days will be added free of charge when buying an eligible Swiss Travel Pass.