SATO India launches its campaign #DhoDaal to raise awareness towards hand hygiene and behaviour cha

SATO an organisation involved in hygiene and sanitation solutionshas launched its new campaign #DhoDaal to make hand hygiene easy and affordable for all. 

This campaign is an extension to the launch of its new award-winning handwashing product SATO Tap in India According to an official communication, SATO has used innovative rural marketing to reach out its target audience. 

The perfect use of influencer in combination with mass media-community radio station and wall branding ensured that the message of hand hygiene reaches to maximum people. 

For the campaign #DhoDaal, the brand collaborated with the content creator and an influencer, Anuj Tutter famed for tutting dance moves along with his granny to highlight the most cost-effective and simplest way of hand washing through an engaging form that involves intricate movements of the fingers. Link of the campaign: (LINK)